Arijit Singh LIVE in Concert
Activity: Content Management and Media Presence by creating compelling content for the event ranging from – Communications, Proposals, Branding, Brochure, Press Releases, Website.
Objective: To Increase Footfalls at the LIVE Event
Strategy and Implementation: Our strategy was to reach the masses by disseminating the information about the LIVE Concert. We highlighted and positioned the Concert as a First Time LIVE Concert taking place in the Satellite City – Navi Mumbai. We seeded this story as an exclusive to all Publications. We approached the leading publications and had the information reach masses.
Outcome: Arijit Singh LIVE in Concert saw an active participation of 10K + fans. The PR Activity was carried out pre-and post- event. The news coverage was in featured newspapers and leading online portals. To Know More Click Here