Activity: Media Presence by creating compelling content for the company’s expansion plans.

Objective: Media Coverage for Expansion Plans

Strategy and Implementation: Our strategy was to reach the masses by disseminating the information about Vedanta Wake Up and their expansion plans. We highlighted and positioned the company as a unique concept offering hostelling services. We seeded this story as an exclusive to all Publications. We approached the leading publications and had exclusive one-on-one with Vedanta Wake Up and the journalist.

Outcome: Vedanta Wake Up expansion plans were featured in leading Newspapers and online. The news coverage was in The Hindu Business Line, The Economic Times, Business Standard, The Economic Times Realty. To Know More Click Here